Creative, musical individuals, and their teams fail to grow opportunities with personal integrity & high margin because they do not understand the current market dynamics to the degree required.
They are stuck on a treadmill of mindless content creation, and the outsourcing of critical tasks to agencies and entities who just don't care the same way you do.
Authenticity is sacrificed, energy is expended and rationalized, and discomfort becomes the norm.
Most committed and ambitious creatives already have the artistic skills required to succeed in the new economy, but lack the technical engineering, sales and mechanisms necessary to achieve real return from their music streams, and product.
And no wonder...
It is nearly impossible to differentiate signal from noise in the current environment. This results in frustration, anxiety, hopelessness, confusion and even giving up and switching careers.
This is a terrible, all too common reality.
To be deeply resonant, and profitable in today's vibrant yet complex music landscape, musicians and their teams need to focus on several key areas.
Firstly, developing a genuine connection with the audience is crucial. Musicians should strive for authenticity in their music and communication. By sharing personal stories, experiences, and insights into their creative processes, artists can create a deeper bond with their fans, fostering a sense of loyalty and support.
Utilizing social media platforms and monetizing services effectively can and should help artists reach a wider audience and strengthen their brand, but it will not make money unless properly designed to do so.
